Blogs

THE UMAID JOURNAL

Stories Woven in Tradition

Step into the world of Indian craftsmanship, culture, and couture through out blog — a space where threads meet thought. Discover inspiring tales from our artisan community, explore evolving trends and culture, and journey through the timeless crafts of India that shape every UMAID creation. From ancient weaving traditions and hand-embroidery legacies to the modern revival of heritage techniques, our blog celebrates the artistry, people, and philosophies behind “Bharat in every thread.”

Trends & Culture

From craft to couture, discover how culture influences trends and trends redefine culture.
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Gota Patti Revival: How the Golden Ribbon Craft Is Shaping Modern Fashion

Gota Patti Revival: How the Golden Ribbon Craft Is Shaping Modern Fashion

Once a hallmark of royal trousseaux, Gota Patti is experiencing a stylish resurgence. This delicate appliqué...
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The Crafts of India

Explore the rich legacy of Indian crafts, where age-old techniques meet stories of artisans and their living heritage
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Aari Taari – The Jewel of Embroidery

Aari Taari – The Jewel of Embroidery

Delicate, regal, and centuries old, Aari Taari embroidery is one of India’s finest needlecraft traditions....
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Zardosi – The Queen of Embroidery

Zardosi – The Queen of Embroidery

Delicately entwined gold and silver threads, pearls, beads and raised wire patterns — Zardosi is...
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Gota - Favourite of the Queens

Gota - Favourite of the Queens

Few crafts embody the grandeur of India’s royal past as exquisitely as Gota Patti embroidery. This...
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Artisan Community

Discover the lives, skills, and stories of artisans preserving India’s timeless crafts and cultural heritage
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The Knot of a lifetime: The Story of Jaan-E-Alam

The Knot of a lifetime: The Story of Jaan-E-Alam

In the royal heart of Lucknow lives Jaan-E-Alam, a 57-year-old Aari-Zardosi master whose golden threads...
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