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Trends & Culture

From craft to couture, discover how culture influences trends and trends redefine culture.
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Gota Patti Revival: How the Golden Ribbon Craft Is Shaping Modern Fashion

Gota Patti Revival: How the Golden Ribbon Craft Is Shaping Modern Fashion

Once a hallmark of royal trousseaux, Gota Patti is experiencing a stylish resurgence. This delicate appliqué...
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The Crafts of India

Explore the rich legacy of Indian crafts, where age-old techniques meet stories of artisans and their living heritage
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Aari Taari – The Jewel of Embroidery

Aari Taari – The Jewel of Embroidery

Delicate, regal, and centuries old, Aari Taari embroidery is one of India’s finest needlecraft traditions....
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Zardosi – The Queen of Embroidery

Zardosi – The Queen of Embroidery

Delicately entwined gold and silver threads, pearls, beads and raised wire patterns — Zardosi is...
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Gota - Favourite of the Queens

Gota - Favourite of the Queens

Few crafts embody the grandeur of India’s royal past as exquisitely as Gota Patti embroidery. This...
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Artisan Community

Discover the lives, skills, and stories of artisans preserving India’s timeless crafts and cultural heritage
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The Knot of a lifetime: The Story of Jaan-E-Alam

The Knot of a lifetime: The Story of Jaan-E-Alam

In the royal heart of Lucknow lives Jaan-E-Alam, a 57-year-old Aari-Zardosi master whose golden threads...
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